← Robbie Kellman BaxterThe Forever Transactionby Robbie Kellman BaxterCreating durable customer relationships and recurring revenue across business modelsFind on Amazon↗About the authorRobbie Kellman BaxterRobbie Kellman Baxter is a strategy consultant who coined the term 'subscription economy' and wrote The Membership Economy, which examines how businesses can build loyal, recurring relationships with customers rather than one-time transactions.More by Robbie Kellman BaxterThe Membership EconomyBuilding sustainable business models around ongoing customer relationships and loyalty→