← Robbie Kellman BaxterThe Membership Economyby Robbie Kellman BaxterBuilding sustainable business models around ongoing customer relationships and loyaltyFind on Amazon↗About the authorRobbie Kellman BaxterRobbie Kellman Baxter is a strategy consultant who coined the term 'subscription economy' and wrote The Membership Economy, which examines how businesses can build loyal, recurring relationships with customers rather than one-time transactions.More by Robbie Kellman BaxterThe Forever TransactionCreating durable customer relationships and recurring revenue across business models→