Sangram Vajre

ABM Is B2B

Argument that account-based marketing is the only viable B2B strategy

About the author

Sangram Vajre

Sangram Vajre is the co-founder of Terminus, a pioneer in account-based marketing, and the creator of the FlipMyFunnel community. He has written foundational books on ABM and B2B go-to-market strategy.

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