Al Ries
Al Ries is a marketing strategist who co-created the concept of positioning with Jack Trout and wrote one of the most enduring works in marketing strategy. His books laid the foundation for how brands differentiate themselves in overcrowded markets.
Works
- Positioning: The Battle for Your MindHow brands create psychological positions in the minds of consumers
- The 22 Immutable Laws of MarketingFundamental principles governing successful marketing and business strategy
- FocusAchieving business success through concentrated focus on market niche
- The Origin of BrandsHow brands evolve and emerge in minds through marketing history
- War in the Boardroom