Jack Trout
Jack Trout co-created the positioning concept with Al Ries and spent decades advising Fortune 500 companies on how to differentiate their brands in competitive markets. His book Differentiate or Die remains essential reading for brand strategists.
Works
- Positioning: The Battle for Your MindHow brands create psychological positions in the minds of consumers
- The 22 Immutable Laws of MarketingFundamental principles governing successful marketing and business strategy
- Differentiate or DieStanding out in competitive markets through strategic differentiation
- Trout on Strategy
- Marketing WarfareCompetitive strategy and positioning businesses like military combat