Philip Kotler
Philip Kotler is an American-born marketing professor at Northwestern's Kellogg School who is widely regarded as the father of modern marketing. His textbook Marketing Management has been the gold standard in business schools worldwide for over 50 years.
Works
- Marketing ManagementComprehensive framework for analyzing and developing marketing strategies
- Kotler on MarketingEssential principles of marketing management and customer relationships
- Marketing 4.0Marketing strategy for the digital age and connected consumer landscape
- Marketing 5.0Modern marketing with artificial intelligence and personalization technologies
- Confronting CapitalismBalancing corporate profits with social responsibility and economic justice