Marketing: A Love Story

Name: Marketing: A Love Story
Author: Bernadette Jiwa

by Bernadette Jiwa

Humanizes marketing by building emotional connection between brands and audiences

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About the author

Bernadette Jiwa

Bernadette Jiwa is an Australian author and brand storytelling expert who has written a series of short, powerful books on why stories matter in marketing and how small businesses can use narrative to connect with customers. She advises entrepreneurs and startups on brand strategy.

More by Bernadette Jiwa

DifferenceWhat makes companies remarkable and worth choosing in commoditized markets
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