The Fortune Cookie Principle

Name: The Fortune Cookie Principle
Author: Bernadette Jiwa

by Bernadette Jiwa

Uses storytelling to uncover and communicate what makes a business unique

Find on Amazon

About the author

Bernadette Jiwa

Bernadette Jiwa is an Australian author and brand storytelling expert who has written a series of short, powerful books on why stories matter in marketing and how small businesses can use narrative to connect with customers. She advises entrepreneurs and startups on brand strategy.

More by Bernadette Jiwa

DifferenceWhat makes companies remarkable and worth choosing in commoditized markets
Marketing: A Love StoryHumanizes marketing by building emotional connection between brands and audiences
MeaningfulCreates value through purposeful work and intentional customer impact
Story DrivenUses customer stories as the foundation for authentic marketing and brand positioning