Bernadette Jiwa
Bernadette Jiwa is an Australian author and brand storytelling expert who has written a series of short, powerful books on why stories matter in marketing and how small businesses can use narrative to connect with customers. She advises entrepreneurs and startups on brand strategy.
Works
- DifferenceWhat makes companies remarkable and worth choosing in commoditized markets
- The Fortune Cookie PrincipleUses storytelling to uncover and communicate what makes a business unique
- Marketing: A Love StoryHumanizes marketing by building emotional connection between brands and audiences
- MeaningfulCreates value through purposeful work and intentional customer impact
- Story DrivenUses customer stories as the foundation for authentic marketing and brand positioning