Fanocracy

Name: Fanocracy
Author: David Meerman Scott

by David Meerman Scott

Building passionate fan bases and loyal customer communities

Find on Amazon

About the author

David Meerman Scott

David Meerman Scott is a marketing strategist who popularized the concept of newsjacking — the art of injecting your brand into a breaking news story. His book The New Rules of Marketing and PR helped usher in the era of real-time, content-driven marketing.

More by David Meerman Scott

The New Rules of Marketing and PRModern PR and marketing strategy through earned media and storytelling
NewsjackingMarketing strategy capitalizing on trending news and viral moments
Marketing Lessons from the Grateful DeadMarketing lessons from the Grateful Dead fan culture and community
Real-Time Marketing and PRReal-time marketing and PR strategy capitalizing on news cycles