Newsjacking

Name: Newsjacking
Author: David Meerman Scott

by David Meerman Scott

Marketing strategy capitalizing on trending news and viral moments

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About the author

David Meerman Scott

David Meerman Scott is a marketing strategist who popularized the concept of newsjacking — the art of injecting your brand into a breaking news story. His book The New Rules of Marketing and PR helped usher in the era of real-time, content-driven marketing.

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