David Meerman Scott
David Meerman Scott is a marketing strategist who popularized the concept of newsjacking — the art of injecting your brand into a breaking news story. His book The New Rules of Marketing and PR helped usher in the era of real-time, content-driven marketing.
Works
- The New Rules of Marketing and PRModern PR and marketing strategy through earned media and storytelling
- NewsjackingMarketing strategy capitalizing on trending news and viral moments
- Marketing Lessons from the Grateful DeadMarketing lessons from the Grateful Dead fan culture and community
- Real-Time Marketing and PRReal-time marketing and PR strategy capitalizing on news cycles
- FanocracyBuilding passionate fan bases and loyal customer communities