The Ministry of Common Sense

Name: The Ministry of Common Sense
Author: Martin Lindstrom

by Martin Lindstrom

Common sense principles for organizational efficiency and customer service

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About the author

Martin Lindstrom

Martin Lindstrom is a Danish brand consultant who has worked with Pepsi, American Express, and Disney and conducts the world's largest neuromarketing study. His books probe how brands manipulate consumer behavior through sensory and emotional triggers.

More by Martin Lindstrom

BuyologyNeuroscience behind consumer behavior and purchasing decisions in branding
BrandwashedHow brands manipulate consumer psychology and perception through marketing
Small DataUsing intimate consumer research to drive business innovation and strategy
Brand SenseMulti-sensory branding and how consumers engage through all five senses