Martin Lindstrom
Martin Lindstrom is a Danish brand consultant who has worked with Pepsi, American Express, and Disney and conducts the world's largest neuromarketing study. His books probe how brands manipulate consumer behavior through sensory and emotional triggers.
Works
- BuyologyNeuroscience behind consumer behavior and purchasing decisions in branding
- BrandwashedHow brands manipulate consumer psychology and perception through marketing
- Small DataUsing intimate consumer research to drive business innovation and strategy
- The Ministry of Common SenseCommon sense principles for organizational efficiency and customer service
- Brand SenseMulti-sensory branding and how consumers engage through all five senses