The Challenger Sale

Name: The Challenger Sale
Author: Matt Dixon

by Matt Dixon

B2B sales framework emphasizing aggressive, consultative approach to customer conversations

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About the author

Matt Dixon

Matt Dixon's research at CEB (now Gartner) revealed that customers have fundamentally changed how they buy, and that the sales people who challenge their thinking outperform those who simply build relationships. His books have reshaped enterprise sales training worldwide.

More by Matt Dixon

The Challenger CustomerGuide to engaging customers more effectively in complex B2B selling scenarios
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