The Effortless Experience

Name: The Effortless Experience
Author: Matt Dixon

by Matt Dixon

Customer service framework focused on reducing friction and effort in interactions

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About the author

Matt Dixon

Matt Dixon's research at CEB (now Gartner) revealed that customers have fundamentally changed how they buy, and that the sales people who challenge their thinking outperform those who simply build relationships. His books have reshaped enterprise sales training worldwide.

More by Matt Dixon

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