The JOLT Effect

Name: The JOLT Effect
Author: Matt Dixon

by Matt Dixon

Sales approach emphasizing speed of decision-making and momentum in customer engagement

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About the author

Matt Dixon

Matt Dixon's research at CEB (now Gartner) revealed that customers have fundamentally changed how they buy, and that the sales people who challenge their thinking outperform those who simply build relationships. His books have reshaped enterprise sales training worldwide.

More by Matt Dixon

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