Kotler on Marketing

Name: Kotler on Marketing
Author: Philip Kotler

by Philip Kotler

Essential principles of marketing management and customer relationships

Find on Amazon

About the author

Philip Kotler

Philip Kotler is an American-born marketing professor at Northwestern's Kellogg School who is widely regarded as the father of modern marketing. His textbook Marketing Management has been the gold standard in business schools worldwide for over 50 years.

More by Philip Kotler

Marketing ManagementComprehensive framework for analyzing and developing marketing strategies
Marketing 4.0Marketing strategy for the digital age and connected consumer landscape
Marketing 5.0Modern marketing with artificial intelligence and personalization technologies
Confronting CapitalismBalancing corporate profits with social responsibility and economic justice