Marketing 4.0

Name: Marketing 4.0
Author: Philip Kotler

by Philip Kotler

Marketing strategy for the digital age and connected consumer landscape

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About the author

Philip Kotler

Philip Kotler is an American-born marketing professor at Northwestern's Kellogg School who is widely regarded as the father of modern marketing. His textbook Marketing Management has been the gold standard in business schools worldwide for over 50 years.

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