Measure What Matters to Customers

Name: Measure What Matters to Customers
Author: Ron Baker

About the author

Ron Baker is the founder of the VeraSage Institute and a leading advocate for value pricing in professional services firms. He has spent decades arguing that time-based billing is intellectually and ethically flawed for knowledge workers.

More by Ron Baker

Implementing Value PricingShifting from hourly billing to value-based pricing models for professional services
Pricing on PurposeStrategic pricing aligned with customer value and business mission
The Firm of the FutureFuture evolution of professional firms toward value-driven service delivery models
Mind Over Matter