Ron Baker
Ron Baker is the founder of the VeraSage Institute and a leading advocate for value pricing in professional services firms. He has spent decades arguing that time-based billing is intellectually and ethically flawed for knowledge workers.
Works
- Implementing Value PricingShifting from hourly billing to value-based pricing models for professional services
- Pricing on PurposeStrategic pricing aligned with customer value and business mission
- The Firm of the FutureFuture evolution of professional firms toward value-driven service delivery models
- Measure What Matters to Customers
- Mind Over Matter