← Ron BakerPricing on Purposeby Ron BakerStrategic pricing aligned with customer value and business missionFind on Amazon↗About the authorRon BakerRon Baker is the founder of the VeraSage Institute and a leading advocate for value pricing in professional services firms. He has spent decades arguing that time-based billing is intellectually and ethically flawed for knowledge workers.More by Ron BakerImplementing Value PricingShifting from hourly billing to value-based pricing models for professional services→The Firm of the FutureFuture evolution of professional firms toward value-driven service delivery models→Measure What Matters to Customers→Mind Over Matter→