Purple Cow

Name: Purple Cow
Author: Seth Godin

by Seth Godin

Remarkable business ideas and products that stand out through differentiation and innovation

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About the author

Seth Godin

Seth Godin is a marketing author and entrepreneur who has written dozens of books on marketing, leadership, and the dynamics of ideas spreading through culture. His concept of permission marketing and his work on tribes fundamentally changed how marketers think about audiences.

More by Seth Godin

Permission MarketingMarketing framework where customers opt-in to receive relevant messages
TribesHow leaders build and mobilize groups of followers with shared interests
The DipAnalysis of when to quit versus persevere through difficult challenges
This Is MarketingModern marketing strategy focused on customer service and solving real problems