The Dip

Name: The Dip
Author: Seth Godin

by Seth Godin

Analysis of when to quit versus persevere through difficult challenges

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About the author

Seth Godin

Seth Godin is a marketing author and entrepreneur who has written dozens of books on marketing, leadership, and the dynamics of ideas spreading through culture. His concept of permission marketing and his work on tribes fundamentally changed how marketers think about audiences.

More by Seth Godin

Purple CowRemarkable business ideas and products that stand out through differentiation and innovation
Permission MarketingMarketing framework where customers opt-in to receive relevant messages
TribesHow leaders build and mobilize groups of followers with shared interests
This Is MarketingModern marketing strategy focused on customer service and solving real problems