Tribes

Name: Tribes
Author: Seth Godin

by Seth Godin

How leaders build and mobilize groups of followers with shared interests

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About the author

Seth Godin

Seth Godin is a marketing author and entrepreneur who has written dozens of books on marketing, leadership, and the dynamics of ideas spreading through culture. His concept of permission marketing and his work on tribes fundamentally changed how marketers think about audiences.

More by Seth Godin

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Permission MarketingMarketing framework where customers opt-in to receive relevant messages
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