Regis McKenna
Regis McKenna is a Silicon Valley marketing pioneer who advised Apple, Intel, and other early technology companies on positioning and marketing strategy at a time when technology marketing was still being invented. His book Relationship Marketing anticipated the digital revolution.
Works
- Relationship MarketingBuilding customer relationships and loyalty through personalized, responsive marketing
- The Regis TouchMarketing strategy and high-tech business principles from Silicon Valley pioneer
- Total AccessDirect customer access and responsiveness as competitive advantage in business
- Real TimeMarketing in real time and the power of immediate customer feedback and response
- Who's Afraid of Big Blue?IBM's dominance in computing and how competitors can challenge market leaders