Differentiate or Die

Name: Differentiate or Die
Author: Jack Trout

by Jack Trout

Standing out in competitive markets through strategic differentiation

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About the author

Jack Trout

Jack Trout co-created the positioning concept with Al Ries and spent decades advising Fortune 500 companies on how to differentiate their brands in competitive markets. His book Differentiate or Die remains essential reading for brand strategists.

More by Jack Trout

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Trout on Strategy
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