← Jack TroutThe 22 Immutable Laws of Marketingby Jack TroutFundamental principles governing successful marketing and business strategyFind on Amazon↗About the authorJack TroutJack Trout co-created the positioning concept with Al Ries and spent decades advising Fortune 500 companies on how to differentiate their brands in competitive markets. His book Differentiate or Die remains essential reading for brand strategists.More by Jack TroutPositioning: The Battle for Your MindHow brands create psychological positions in the minds of consumers→Differentiate or DieStanding out in competitive markets through strategic differentiation→Trout on Strategy→Marketing WarfareCompetitive strategy and positioning businesses like military combat→
