Positioning: The Battle for Your Mind

Name: Positioning: The Battle for Your Mind
Author: Jack Trout

by Jack Trout

How brands create psychological positions in the minds of consumers

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About the author

Jack Trout

Jack Trout co-created the positioning concept with Al Ries and spent decades advising Fortune 500 companies on how to differentiate their brands in competitive markets. His book Differentiate or Die remains essential reading for brand strategists.

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