Marketing Warfare

Name: Marketing Warfare
Author: Jack Trout

by Jack Trout

Competitive strategy and positioning businesses like military combat

Find on Amazon

About the author

Jack Trout

Jack Trout co-created the positioning concept with Al Ries and spent decades advising Fortune 500 companies on how to differentiate their brands in competitive markets. His book Differentiate or Die remains essential reading for brand strategists.

More by Jack Trout

Positioning: The Battle for Your MindHow brands create psychological positions in the minds of consumers
The 22 Immutable Laws of MarketingFundamental principles governing successful marketing and business strategy
Differentiate or DieStanding out in competitive markets through strategic differentiation
Trout on Strategy